Innovative thought leadership for Automotive Video Marketing & Sales.

VIDEO: Essential to Every Dealership’s Success

Posted by Jim Barisano on 03/21/2017

Ask any dealer what the key to dealership success is and they’ll always say: “Sell more cars!” Whether it’s the owner, sales manager, Internet sales manager or sales associate, “Sell more cars!” is always the battle cry. Sounds simple enough, but actually boosting sales, lowering costs and improving the bottom line is a witches’ brew of marketing, sales, PR, promotions, inventory control, CRM and cost analysis. Each of these ingredients to success, right down to the coffee and donuts that are served to prospective customers, needs to constantly evolve to match emerging trends, consumer behavior, the latest technologies and what is proving…

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Dealer Video Showroom Reports Record Growth in 2016

Posted by Jim Barisano on 01/26/2017

Acton, MA, Los Angeles, CA. WheelsTV announces record 2016 Dealer Video Showroom licensing growth of 44.9%. The Dealer Video Showroom is the world’s first interactive video test drive platform. Dealers coast to coast that are now using this patent-pending video platform are doubling their lead conversions, tripling car shoppers’ time on site, boosting traffic to their search results pages and vehicle details pages and setting more appointments. Dealers provide the Dealer Video Showroom to car shoppers as a free online car shopping service. The engaging, interactive video experience adds enjoyment to the vehicle selection process, accelerating the consumer’s path to purchase. Car shoppers…

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Virtual is the New Test Drive for Consumers

Posted by Jim Barisano on 11/28/2016

Virtual is the New Test Drive for Consumers This is an exciting time to be in the online new and used car marketplace for a digital video technology company like WheelsTV. Think with Google’s October 2016 report entitled What These 3 Auto Trends Mean for Brands states: “Consumer behavior is changing—and VIDEO is leading the drive. In years’ past, a consumer might have read reviews in magazines, asked friends and relatives for advice, and visited any number of dealerships before settling on a vehicle. That practice has gone the way of the in-dash tape deck.” We might also add the glossy…

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WheelsTV Partners with CDK Global to Offer Dealer Video Showroom to CDK Website Customers

Posted by Jim Barisano on 11/15/2016

Acton, Mass., – November 15, 2016 WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites. The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test drive in response to every Internet lead. This DVS feature has been shown to double lead conversions and set significantly more appointments for the dealer. WheelsTV produces over 400 virtual test drives each year and adds them to a library that currently exceeds 4,000. The entire light vehicle market from 2008…

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Dealing with the Current Dealership Slump

Posted by Collin Davis on 09/30/2016

Numbers are down for dealerships across the nation, and a recent story in the says that auto dealerships are being hit harder than anyone in the current–and we should stress mild—economic slump. But does that have to mean a dry spell for your dealership? We won’t lie to you and say there’s something your dealership can do to significantly increase demand. If people are buying fewer cars for a few months, that’s just the way things are. That doesn’t mean you have to take this lying down, though. There might be fewer people buying cars, but if you can bring more…

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