Innovative thought leadership for Automotive Video Marketing & Sales.

Dealer Video Showroom Reports Record Growth in 2016

Posted by Jim Barisano on 01/26/2017

Acton, MA, Los Angeles, CA.

WheelsTV announces record 2016 Dealer Video Showroom licensing growth of 44.9%. The Dealer Video Showroom is the world’s first interactive video test drive platform. Dealers coast to coast that are now using this patent-pending video platform are doubling their lead conversions, tripling car shoppers’ time on site, boosting traffic to their search results pages and vehicle details pages and setting more appointments.


Dealers provide the Dealer Video Showroom to car shoppers as a free online car shopping service. The engaging, interactive video experience adds enjoyment to the vehicle selection process, accelerating the consumer’s path to purchase. Car shoppers who take virtual test drives on the dealers’ websites then schedule dealer visits for actual test drives.

The DVS was developed over a four-year period in WheelsTV’s Los Angeles Tech Lab and Acton, MA Production Facility. More than 5,400 custom-produced virtual test drives are now available, covering every popular North American light vehicle from 2008 to present.

“One of our greatest challenges,” states WheelsTV CTO Collin Davis, “was creating an interactive video platform that would easily integrate into numerous website designs.  It took us a while, but we got it right and can now integrate the Dealer Video Showroom into just about any website in under five minutes.”

The DVS is fast becoming an essential online marketing and sales tool for successful dealers nationwide. To date, car shoppers have taken over 270,000 virtual test drives and viewed over 1,000,000 video chapters covering key vehicle attributes essential to consumers when shopping for a car. DVS chapters show the cars in action on America’s roads while providing key vehicle data on fuel economy, performance, safety, warranty, interior comfort and convenience, exterior features and the latest communication technology. Each chapter can be accessed instantly, creating a compelling, personalized viewing experience on every screen.


With 2016’s 44.9% growth now in WheelsTV’s rear-view mirror, WheelsTV’s recent multi-year partnership with CDK Global is accelerating. Starting in March, all of CDK Global’s 9,000+ new dealership websites will include the Dealer Video Showroom as a free trial similar in nature to how Sirius Satellite Radio launched.

Says WheelsTV CEO Jim Barisano, “While I’m justifiably proud of what the WheelsTV team has accomplished over the past year, 2017 will see some exciting innovations. But even as we evolve the Dealer Video Showroom, our laser focus will always be on helping consumers and dealers enjoy a faster, easier and more positive car buying experience.”

dvs-povWheelsTV creates each virtual test drive brochure from script to screen with crews shooting on both coasts. All data is 100% OEM compliant. Readers of this announcement are invited to experience the DVS themselves by enjoying unlimited virtual test drives at

To take advantage of the Dealer Video Showroom’s no-obligation 30-day free trial, dealers may contact WheelsTV President Lehel Reeves at or call 978-430-3305. Lehel will be attending NADA in New Orleans from January 27th to 29th and will be available for meetings.

About WheelsTV:

Automotive Networks Corporation, d/b/a WheelsTV, is a multifaceted media technology company that creates and distributes cutting-edge interactive video platforms and original automotive content for Internet Sites, Mobile and IPTV platforms, Broadcast TV and VOD. Patent-pending products include the Digital Video Showroom and iDrive Interactive Video Player. Exclusive content includes 1onOne Plus new car video test drives, New2U used car test drives and POV Reviews.

Share This