Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

3 Video Marketing Stats Your Dealership Can Make Use of TODAY

Posted by Collin Davis on 04/06/2016

There’s no shortage of marketing advice for car dealerships out there, and we try to do our share. More importantly, we try to make sure all of the information and insights we provide our actionable—data, tips, and strategies that today’s dealerships can actually implement to start seeing better results.

This post is no exception. Below are three data-backed facts about video marketing that your dealership can start putting into action as soon as you’re done reading.

So what are you waiting for!?! Scroll down and start selling!
Video is the Most Shareable Content Around
When it comes to social media sharing, video doesn’t just… Read More

There’s no shortage of marketing advice for car dealerships out there, and we try to do our share. More importantly, we try to make sure all of the information and insights we provide our actionable—data, tips, and strategies that today’s dealerships can actually implement to start seeing better results. This post is no exception. Below are three data-backed facts about video marketing that your dealership can start putting into action as soon as you’re done reading. So what are you waiting for!?! Scroll down and start selling! Video is the Most Shareable Content Around When it comes to social media sharing, video doesn’t just…

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Trends in Online Auto Accessories that Dealers Can Actually Put to Use

Posted by Collin Davis on 03/28/2016

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future.

Figuring out what’s profitable in the brave new world of Internet-based car sales does.… Read More

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future. Figuring out what’s profitable in the brave new world of Internet-based car sales does.…

Read More

NADA + Google Study = Auto Dealers Need Video Test Drives

Posted by Jim Barisano on 03/24/2016

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states:

“Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.”

Without all three essential sales tools, your dealership is losing customers to… Read More

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states: “Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.” Without all three essential sales tools, your dealership is losing customers to…

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Flick Fusion and WheelsTV Form Strategic Alliance to Offer VIN-Specific Vehicle Inventory Videos to Auto Dealers

Posted by Jim Barisano on 03/21/2016

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand the virtual test-drive product offerings of its Dealer Video Showroom (DVS) platform.

“WheelsTV’s virtual test drives have set the industry’s highest standard for a quality product that engages the consumer, builds excitement and creates an emotional response to a vehicle,” said Tim James, COO of Flick Fusion. “We are honored to… Read More

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand the virtual test-drive product offerings of its Dealer Video Showroom (DVS) platform. “WheelsTV’s virtual test drives have set the industry’s highest standard for a quality product that engages the consumer, builds excitement and creates an emotional response to a vehicle,” said Tim James, COO of Flick Fusion. “We are honored to…

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One Surprising Insight from the PCG Research 2016 Auto Shopper Influence Survey

Posted by Collin Davis on 03/21/2016

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most significant findings in future articles, but for now we thought we’d give you the single most salient point.

Some of you will probably be giving yourselves a pat on the back upon reading this, while others might be smacking your hands to your foreheads in dismay. Wherever you stand in terms… Read More

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most significant findings in future articles, but for now we thought we’d give you the single most salient point. Some of you will probably be giving yourselves a pat on the back upon reading this, while others might be smacking your hands to your foreheads in dismay. Wherever you stand in terms…

Read More