Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Flick Fusion and WheelsTV Form Strategic Alliance to Offer VIN-Specific Vehicle Inventory Videos to Auto Dealers

Posted by Jim Barisano on 03/21/2016

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand the virtual test-drive product offerings of its Dealer Video Showroom (DVS) platform.

“WheelsTV’s virtual test drives have set the industry’s highest standard for a quality product that engages the consumer, builds excitement and creates an emotional response to a vehicle,” said Tim James, COO of Flick Fusion. “We are honored to… Read More

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand the virtual test-drive product offerings of its Dealer Video Showroom (DVS) platform. “WheelsTV’s virtual test drives have set the industry’s highest standard for a quality product that engages the consumer, builds excitement and creates an emotional response to a vehicle,” said Tim James, COO of Flick Fusion. “We are honored to…

Read More

One Surprising Insight from the PCG Research 2016 Auto Shopper Influence Survey

Posted by Collin Davis on 03/21/2016

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most significant findings in future articles, but for now we thought we’d give you the single most salient point.

Some of you will probably be giving yourselves a pat on the back upon reading this, while others might be smacking your hands to your foreheads in dismay. Wherever you stand in terms… Read More

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most significant findings in future articles, but for now we thought we’d give you the single most salient point. Some of you will probably be giving yourselves a pat on the back upon reading this, while others might be smacking your hands to your foreheads in dismay. Wherever you stand in terms…

Read More

Ignoring the Virtual Reality Hype in Auto Sales

Posted by Collin Davis on 03/14/2016

The auto industry, like many others, has been dealing with change after change over the past decade, and dealerships and sales managers have had to dig through a whole lot of hype just to get a handle on where things were actually headed. Now, just when things seemed to settling in a clear new direction—Internet and mobile-based outreach and marketing with a high emphasis on information and customer service when customers finally arrive on the lot—a new technological specter has appeared on the horizon.

Virtual reality and augmented reality, two closely-related technologies that use digital media and innovative new hardware to… Read More

The auto industry, like many others, has been dealing with change after change over the past decade, and dealerships and sales managers have had to dig through a whole lot of hype just to get a handle on where things were actually headed. Now, just when things seemed to settling in a clear new direction—Internet and mobile-based outreach and marketing with a high emphasis on information and customer service when customers finally arrive on the lot—a new technological specter has appeared on the horizon. Virtual reality and augmented reality, two closely-related technologies that use digital media and innovative new hardware to…

Read More

eBay Car Buying By the Numbers: More Proof of Mobile’s Power

Posted by Collin Davis on 03/07/2016

We’ve been saying it for awhile now: car buyers are going online, and more specifically going to their mobile devices, long before they ever set foot on a dealership’s lot. A recent report from eBay motors makes our case even stronger, showing without a doubt that online is the right time to capture car buyers, and that mobile- and search-friendly websites are key to catching their attention at just the right time.

And it’s not just that more and more buyers are using mobile technologies to find cars and dealerships.“Mobile is increasingly changing the way consumers shop – whether it’s for a… Read More

We’ve been saying it for awhile now: car buyers are going online, and more specifically going to their mobile devices, long before they ever set foot on a dealership’s lot. A recent report from eBay motors makes our case even stronger, showing without a doubt that online is the right time to capture car buyers, and that mobile- and search-friendly websites are key to catching their attention at just the right time. And it’s not just that more and more buyers are using mobile technologies to find cars and dealerships.“Mobile is increasingly changing the way consumers shop – whether it’s for a…

Read More

How Millennials are Buying Cars… and How YOU Can Sell Them

Posted by Collin Davis on 02/29/2016

The report is in, and it’s just what anyone with open eyes and a just a few days of dealership experience this past year could have told you: so-called “Millennials” are making up more and more of the car-buying public, and they aren’t kicking tires the way their parents did.

Here’s a bit more info on this generational car buying trend, including a few tips to help your dealership make the most of these developments.
Millennials and Baby Boomers are Neck and Neck in Car Purchases
The millennial generation—people born between the early 1980s and the mid 1990s—is now the largest in the… Read More

The report is in, and it’s just what anyone with open eyes and a just a few days of dealership experience this past year could have told you: so-called “Millennials” are making up more and more of the car-buying public, and they aren’t kicking tires the way their parents did. Here’s a bit more info on this generational car buying trend, including a few tips to help your dealership make the most of these developments. Millennials and Baby Boomers are Neck and Neck in Car Purchases The millennial generation—people born between the early 1980s and the mid 1990s—is now the largest in the…

Read More