Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Mobile Dealership Sites, Mobile Video, Mobile…Email? Part 1

Posted by Collin Davis on 04/18/2016

Here at Dealer Video Showroom, we spend a lot of our time talking about the mobile web and especially mobile video. We’re in the business of helping dealerships use great video content to attract, engage, and convert twenty-first century car buyers, after all, and mobile video viewing is growing by leaps and bounds.

We’re also in the business of helping dealerships make the most of all their online marketing efforts (and their offline interactions, too), so when we get news we feel is worth sharing we get it out to you ASAP—even if it’s about something as low-tech and as far… Read More

Here at Dealer Video Showroom, we spend a lot of our time talking about the mobile web and especially mobile video. We’re in the business of helping dealerships use great video content to attract, engage, and convert twenty-first century car buyers, after all, and mobile video viewing is growing by leaps and bounds. We’re also in the business of helping dealerships make the most of all their online marketing efforts (and their offline interactions, too), so when we get news we feel is worth sharing we get it out to you ASAP—even if it’s about something as low-tech and as far…

Read More

Does Your Dealership Need a New Email Marketing Strategy? Try Video!

Posted by Collin Davis on 04/11/2016

Email marketing is all the rage these days, and with good reason: it’s a tried-and-true method of reaching out and staying in touch, and it’s as effective today as it ever was. In fact, due to everyone’s constant accessibility via email in the smartphone era, and thanks to the communication method’s multimedia potential, email is a more powerful marketing tool than ever before.

Video is also growing in marketing prowess, with a growing majority of consumers preferring video content to text and images—and, it hardly needs to be said, to audio-only content; we’ve been past the heyday of radio advertising for… Read More

Email marketing is all the rage these days, and with good reason: it’s a tried-and-true method of reaching out and staying in touch, and it’s as effective today as it ever was. In fact, due to everyone’s constant accessibility via email in the smartphone era, and thanks to the communication method’s multimedia potential, email is a more powerful marketing tool than ever before. Video is also growing in marketing prowess, with a growing majority of consumers preferring video content to text and images—and, it hardly needs to be said, to audio-only content; we’ve been past the heyday of radio advertising for…

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3 Video Marketing Stats Your Dealership Can Make Use of TODAY

Posted by Collin Davis on 04/06/2016

There’s no shortage of marketing advice for car dealerships out there, and we try to do our share. More importantly, we try to make sure all of the information and insights we provide our actionable—data, tips, and strategies that today’s dealerships can actually implement to start seeing better results.

This post is no exception. Below are three data-backed facts about video marketing that your dealership can start putting into action as soon as you’re done reading.

So what are you waiting for!?! Scroll down and start selling!
Video is the Most Shareable Content Around
When it comes to social media sharing, video doesn’t just… Read More

There’s no shortage of marketing advice for car dealerships out there, and we try to do our share. More importantly, we try to make sure all of the information and insights we provide our actionable—data, tips, and strategies that today’s dealerships can actually implement to start seeing better results. This post is no exception. Below are three data-backed facts about video marketing that your dealership can start putting into action as soon as you’re done reading. So what are you waiting for!?! Scroll down and start selling! Video is the Most Shareable Content Around When it comes to social media sharing, video doesn’t just…

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Trends in Online Auto Accessories that Dealers Can Actually Put to Use

Posted by Collin Davis on 03/28/2016

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future.

Figuring out what’s profitable in the brave new world of Internet-based car sales does.… Read More

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future. Figuring out what’s profitable in the brave new world of Internet-based car sales does.…

Read More

NADA + Google Study = Auto Dealers Need Video Test Drives

Posted by Jim Barisano on 03/24/2016

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states:

“Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.”

Without all three essential sales tools, your dealership is losing customers to… Read More

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states: “Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.” Without all three essential sales tools, your dealership is losing customers to…

Read More