Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Profit Margins on New and Used Car Sales Growing Slimmer

Posted by Collin Davis on 05/23/2016

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs.

There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles… Read More

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs. There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles…

Read More

Online Sales Are Growing Fast: Is Your Dealership Ready?

Posted by Collin Davis on 05/16/2016

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about.

On the Internet, Size Doesn’t Matter

WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership… Read More

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about. On the Internet, Size Doesn’t Matter WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership…

Read More

Customers Want Online Auto Shopping with a Personal Dealership Experience

Posted by Collin Davis on 05/09/2016

We, along with practically every other marketer and marketing outfit in the auto sales industry—and the ones outside it, too—have been telling you for years that online sales are here and they’re growing fast. Of course, unlike everyone else we also provide something you can actually do about your dealership’s online sales portal, but we’re not here to toot our own horn.

We’re here to make sure you know where to find the best opportunities for attracting today’s car buyers, and how to pursue those opportunities to your best advantage. We’ve provided plenty of research and statistics supporting more extensive and… Read More

We, along with practically every other marketer and marketing outfit in the auto sales industry—and the ones outside it, too—have been telling you for years that online sales are here and they’re growing fast. Of course, unlike everyone else we also provide something you can actually do about your dealership’s online sales portal, but we’re not here to toot our own horn. We’re here to make sure you know where to find the best opportunities for attracting today’s car buyers, and how to pursue those opportunities to your best advantage. We’ve provided plenty of research and statistics supporting more extensive and…

Read More

Light Truck Sales Leaped Forward in 2015

Posted by Collin Davis on 05/02/2016

Since hitting a ten-year low in 2009—during the depths of the Great Recession—new light truck sales hit a new high in 2015 both in terms of absolute numbers and as a percentage of total vehicles sold in the US. As economic, technological, and social forces continue to transform the auto industry, this is yet one more trend to keep an eye on as your dealership plans its marketing spend and its inventory allocation for the coming year.

2015 Sees a Million+ Increase in Light Truck Sales

According to NADA Data, new light truck sales bttomed out at 4,945,400 sold in 2009, coming… Read More

Since hitting a ten-year low in 2009—during the depths of the Great Recession—new light truck sales hit a new high in 2015 both in terms of absolute numbers and as a percentage of total vehicles sold in the US. As economic, technological, and social forces continue to transform the auto industry, this is yet one more trend to keep an eye on as your dealership plans its marketing spend and its inventory allocation for the coming year. 2015 Sees a Million+ Increase in Light Truck Sales According to NADA Data, new light truck sales bttomed out at 4,945,400 sold in 2009, coming…

Read More

Mobile Dealership Sites, Mobile Video, Mobile…Email? Part 2

Posted by Collin Davis on 04/25/2016

In Part 1 of this article, we shared research that shows 61% of active auto buyers are most likely to view your dealership’s emails on a mobile device. Like visiting your website, conducting their car-buying searches, and of course engaging with your video content, pretty much everything anyone can do online today is done mostly on mobile.

That means you need to tailor your dealership’s communications and content for mobile displays, including crafting your emails so they get opened, get read, and get you one step closer to closing a sale.

Here’s how.
Shorter Subject Lines with Irresistible Offers
Making sure your emails are… Read More

In Part 1 of this article, we shared research that shows 61% of active auto buyers are most likely to view your dealership’s emails on a mobile device. Like visiting your website, conducting their car-buying searches, and of course engaging with your video content, pretty much everything anyone can do online today is done mostly on mobile. That means you need to tailor your dealership’s communications and content for mobile displays, including crafting your emails so they get opened, get read, and get you one step closer to closing a sale. Here’s how. Shorter Subject Lines with Irresistible Offers Making sure your emails are…

Read More