Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

5 Stats That Prove Video is Essential to Your Dealership

Posted by Collin Davis on 06/13/2016

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content.

Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included.
85% of… Read More

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content. Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included. 85% of…

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3 Upcoming Dealership Events You Should Attend

Posted by Collin Davis on 06/06/2016

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events.

Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this… Read More

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events. Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this…

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Profit Margins on New and Used Car Sales Growing Slimmer

Posted by Collin Davis on 05/23/2016

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs.

There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles… Read More

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs. There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles…

Read More

Online Sales Are Growing Fast: Is Your Dealership Ready?

Posted by Collin Davis on 05/16/2016

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about.

On the Internet, Size Doesn’t Matter

WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership… Read More

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about. On the Internet, Size Doesn’t Matter WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership…

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Customers Want Online Auto Shopping with a Personal Dealership Experience

Posted by Collin Davis on 05/09/2016

We, along with practically every other marketer and marketing outfit in the auto sales industry—and the ones outside it, too—have been telling you for years that online sales are here and they’re growing fast. Of course, unlike everyone else we also provide something you can actually do about your dealership’s online sales portal, but we’re not here to toot our own horn.

We’re here to make sure you know where to find the best opportunities for attracting today’s car buyers, and how to pursue those opportunities to your best advantage. We’ve provided plenty of research and statistics supporting more extensive and… Read More

We, along with practically every other marketer and marketing outfit in the auto sales industry—and the ones outside it, too—have been telling you for years that online sales are here and they’re growing fast. Of course, unlike everyone else we also provide something you can actually do about your dealership’s online sales portal, but we’re not here to toot our own horn. We’re here to make sure you know where to find the best opportunities for attracting today’s car buyers, and how to pursue those opportunities to your best advantage. We’ve provided plenty of research and statistics supporting more extensive and…

Read More