Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

What Social Video Sharing Can Do For Your Dealership: Part 1

Posted by Collin Davis on 06/20/2016

It’s no secret we think engaging, accessible, navigable video should be a big part of your dealership’s marketing efforts. With well-labeled, well-encoded, cross-platform and consumer-friendly video on your site, you’ll rank higher in searches, get more visitors to stick around longer, and convert more of those website visits into customers.

But that’s just the beginning of video’s marketing power for your dealership.

Video also rules when it comes to social media. By sharing video via platforms such as Facebook, Twitter, Reddit, and more, you can get your dealership in front of millions of targeted eyeballs. While YouTube used to be the undisputed… Read More

It’s no secret we think engaging, accessible, navigable video should be a big part of your dealership’s marketing efforts. With well-labeled, well-encoded, cross-platform and consumer-friendly video on your site, you’ll rank higher in searches, get more visitors to stick around longer, and convert more of those website visits into customers. But that’s just the beginning of video’s marketing power for your dealership. Video also rules when it comes to social media. By sharing video via platforms such as Facebook, Twitter, Reddit, and more, you can get your dealership in front of millions of targeted eyeballs. While YouTube used to be the undisputed…

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5 Stats That Prove Video is Essential to Your Dealership

Posted by Collin Davis on 06/13/2016

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content.

Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included.
85% of… Read More

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content. Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included. 85% of…

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3 Upcoming Dealership Events You Should Attend

Posted by Collin Davis on 06/06/2016

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events.

Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this… Read More

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events. Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this…

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Profit Margins on New and Used Car Sales Growing Slimmer

Posted by Collin Davis on 05/23/2016

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs.

There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles… Read More

The National Automobile Dealers Association has released its annual report on new care dealerships, providing a financial profile for the industry and the dealerships like yours that continue transforming the auto sales industry—and continue to respond to the transformations that have been thrust upon the industry by new technologies and consumers with new and changing needs. There’s always something interesting in the NADA Data report, and this year is no exception. While in many ways 2015 was a great year for new light vehicle dealerships across the country, there was one detail we just couldn’t overlook. Sales dollars from new vehicles…

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Online Sales Are Growing Fast: Is Your Dealership Ready?

Posted by Collin Davis on 05/16/2016

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about.

On the Internet, Size Doesn’t Matter

WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership… Read More

The annual WardsAuto e-Dealer 100 list is out, and there are some trends definitely worth noting. Is your dealership poised to capture the ever-growing number of Internet-only car shoppers and turn them into loyal customers? The payoff could be huge, and there’s practically no risk—it’s something every dealership’s sales manager needs to be thinking about. On the Internet, Size Doesn’t Matter WardsAuto e-Dealer 100 list is comprised of the 100 dealers in the US who completed the highest volume of online vehicle sales over the past year. A sale counted as an “online sale” is the customer initiated contact with the dealership…

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