Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

4 Video Marketing Approaches Your Dealership Hasn’t Taken

Posted by Collin Davis on 09/16/2016

We’re all about mobile-ready, interactive and informative video. It’s the medium today’s car buyers prefer when it comes to learning about their vehicle choices, and great virtual test drive videos have never been easier for dealerships use on their sites.

But virtual tours of your vehicles’ interior and exterior features aren’t the only kinds of videos that can improve your dealership’s online outreach, on-site business, and sales numbers. Here are four more approaches to video that you should be considering—and probably aren’t!
Video “Talks” to Inform and Engage
You don’t have to go full on “TED Talk,” but a quick informative video, delivered in a friendly, no-pitch… Read More

We’re all about mobile-ready, interactive and informative video. It’s the medium today’s car buyers prefer when it comes to learning about their vehicle choices, and great virtual test drive videos have never been easier for dealerships use on their sites. But virtual tours of your vehicles’ interior and exterior features aren’t the only kinds of videos that can improve your dealership’s online outreach, on-site business, and sales numbers. Here are four more approaches to video that you should be considering—and probably aren’t! Video “Talks” to Inform and Engage You don’t have to go full on “TED Talk,” but a quick informative video, delivered in a friendly, no-pitch…

Read More

What Social Video Sharing Can Do For Your Dealership: Part 2

Posted by Collin Davis on 06/27/2016

You know social video sharing is the wave of the future—a wave that many advertisers and brands are already successfully riding. You also know you can find great video content for your dealership any time you need it. But how do you put that video content to its best use? How do you boost its value beyond your site and into the wider world of social media?

We’ve got a few tips for you.

Facebook Video Sharing for Your Dealership

According to reelseo, 73% of marketers plan on increasing their video content and 67% plan on increasing their overall marketing presence on Facebook… Read More

You know social video sharing is the wave of the future—a wave that many advertisers and brands are already successfully riding. You also know you can find great video content for your dealership any time you need it. But how do you put that video content to its best use? How do you boost its value beyond your site and into the wider world of social media? We’ve got a few tips for you. Facebook Video Sharing for Your Dealership According to reelseo, 73% of marketers plan on increasing their video content and 67% plan on increasing their overall marketing presence on Facebook…

Read More

What Social Video Sharing Can Do For Your Dealership: Part 1

Posted by Collin Davis on 06/20/2016

It’s no secret we think engaging, accessible, navigable video should be a big part of your dealership’s marketing efforts. With well-labeled, well-encoded, cross-platform and consumer-friendly video on your site, you’ll rank higher in searches, get more visitors to stick around longer, and convert more of those website visits into customers.

But that’s just the beginning of video’s marketing power for your dealership.

Video also rules when it comes to social media. By sharing video via platforms such as Facebook, Twitter, Reddit, and more, you can get your dealership in front of millions of targeted eyeballs. While YouTube used to be the undisputed… Read More

It’s no secret we think engaging, accessible, navigable video should be a big part of your dealership’s marketing efforts. With well-labeled, well-encoded, cross-platform and consumer-friendly video on your site, you’ll rank higher in searches, get more visitors to stick around longer, and convert more of those website visits into customers. But that’s just the beginning of video’s marketing power for your dealership. Video also rules when it comes to social media. By sharing video via platforms such as Facebook, Twitter, Reddit, and more, you can get your dealership in front of millions of targeted eyeballs. While YouTube used to be the undisputed…

Read More

5 Stats That Prove Video is Essential to Your Dealership

Posted by Collin Davis on 06/13/2016

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content.

Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included.
85% of… Read More

Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content. Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included. 85% of…

Read More

3 Upcoming Dealership Events You Should Attend

Posted by Collin Davis on 06/06/2016

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events.

Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this… Read More

We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events. Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this…

Read More