Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Virtual is the New Test Drive for Consumers

Posted by Jim Barisano on 11/28/2016

Virtual is the New Test Drive for Consumers

This is an exciting time to be in the online new and used car marketplace for a digital video technology company like WheelsTV. Think with Google’s October 2016 report entitled What These 3 Auto Trends Mean for Brands states: “Consumer behavior is changing—and VIDEO is leading the drive. In years’ past, a consumer might have read reviews in magazines, asked friends and relatives for advice, and visited any number of dealerships before settling on a vehicle. That practice has gone the way of the in-dash tape deck.” We might also add the glossy… Read More

Virtual is the New Test Drive for Consumers This is an exciting time to be in the online new and used car marketplace for a digital video technology company like WheelsTV. Think with Google’s October 2016 report entitled What These 3 Auto Trends Mean for Brands states: “Consumer behavior is changing—and VIDEO is leading the drive. In years’ past, a consumer might have read reviews in magazines, asked friends and relatives for advice, and visited any number of dealerships before settling on a vehicle. That practice has gone the way of the in-dash tape deck.” We might also add the glossy…

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WheelsTV Partners with CDK Global to Offer Dealer Video Showroom to CDK Website Customers

Posted by Jim Barisano on 11/15/2016

Acton, Mass., – November 15, 2016

WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites.

The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test drive in response to every Internet lead. This DVS feature has been shown to double lead conversions and set significantly more appointments for the dealer.

WheelsTV produces over 400 virtual test drives each year and adds them to a library that currently exceeds 4,000. The entire light vehicle market from 2008… Read More

Acton, Mass., – November 15, 2016 WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites. The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test drive in response to every Internet lead. This DVS feature has been shown to double lead conversions and set significantly more appointments for the dealer. WheelsTV produces over 400 virtual test drives each year and adds them to a library that currently exceeds 4,000. The entire light vehicle market from 2008…

Read More

Dealing with the Current Dealership Slump

Posted by Collin Davis on 09/30/2016

Numbers are down for dealerships across the nation, and a recent story in the  says that auto dealerships are being hit harder than anyone in the current–and we should stress mild—economic slump.

But does that have to mean a dry spell for your dealership?

We won’t lie to you and say there’s something your dealership can do to significantly increase demand. If people are buying fewer cars for a few months, that’s just the way things are. That doesn’t mean you have to take this lying down, though. There might be fewer people buying cars, but if you can bring more… Read More

Numbers are down for dealerships across the nation, and a recent story in the says that auto dealerships are being hit harder than anyone in the current–and we should stress mild—economic slump. But does that have to mean a dry spell for your dealership? We won’t lie to you and say there’s something your dealership can do to significantly increase demand. If people are buying fewer cars for a few months, that’s just the way things are. That doesn’t mean you have to take this lying down, though. There might be fewer people buying cars, but if you can bring more…

Read More

4 Video Marketing Approaches Your Dealership Hasn’t Taken

Posted by Collin Davis on 09/16/2016

We’re all about mobile-ready, interactive and informative video. It’s the medium today’s car buyers prefer when it comes to learning about their vehicle choices, and great virtual test drive videos have never been easier for dealerships use on their sites.

But virtual tours of your vehicles’ interior and exterior features aren’t the only kinds of videos that can improve your dealership’s online outreach, on-site business, and sales numbers. Here are four more approaches to video that you should be considering—and probably aren’t!
Video “Talks” to Inform and Engage
You don’t have to go full on “TED Talk,” but a quick informative video, delivered in a friendly, no-pitch… Read More

We’re all about mobile-ready, interactive and informative video. It’s the medium today’s car buyers prefer when it comes to learning about their vehicle choices, and great virtual test drive videos have never been easier for dealerships use on their sites. But virtual tours of your vehicles’ interior and exterior features aren’t the only kinds of videos that can improve your dealership’s online outreach, on-site business, and sales numbers. Here are four more approaches to video that you should be considering—and probably aren’t! Video “Talks” to Inform and Engage You don’t have to go full on “TED Talk,” but a quick informative video, delivered in a friendly, no-pitch…

Read More

What Social Video Sharing Can Do For Your Dealership: Part 2

Posted by Collin Davis on 06/27/2016

You know social video sharing is the wave of the future—a wave that many advertisers and brands are already successfully riding. You also know you can find great video content for your dealership any time you need it. But how do you put that video content to its best use? How do you boost its value beyond your site and into the wider world of social media?

We’ve got a few tips for you.

Facebook Video Sharing for Your Dealership

According to reelseo, 73% of marketers plan on increasing their video content and 67% plan on increasing their overall marketing presence on Facebook… Read More

You know social video sharing is the wave of the future—a wave that many advertisers and brands are already successfully riding. You also know you can find great video content for your dealership any time you need it. But how do you put that video content to its best use? How do you boost its value beyond your site and into the wider world of social media? We’ve got a few tips for you. Facebook Video Sharing for Your Dealership According to reelseo, 73% of marketers plan on increasing their video content and 67% plan on increasing their overall marketing presence on Facebook…

Read More