Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Online Car Buying Spells Opportunities for Dealers

Posted by Collin Davis on 05/18/2015

You don’t need us to tell you that virtually everyone starts the car buying process online, and many of them all but end it there, too. Even two years ago, a Google-conducted study found that 95% of car buyers began their search online, and 49.8% of people who submitted a lead form on an auto dealer’s website were live chatting with a sales rep within 30 minutes. Price negotiations and dealership comparisons often take place solely online and through phone calls, with customers showing up on the lot only to sign their paperwork and drive away. They want information quickly, they…

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