Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

When Classic Cars Meet Modern Tech, Sales Climb

Posted by Collin Davis on 09/28/2015

Classic Car Week just wrapped up in Monterey, CA, and though sales are down a touch from last year—a fact that can be largely attributed to 2014’s record-breaking $38 million sale of a ’62 Ferrari 250 GTO—things are only looking up for the classic car community. And, in a move that mimics trends in retail auto sales, more and more classic car buyers are going online to find the perfect set of wheels at a price that makes them purr. Growing Internet Reach and Skyrocketing Classic Car Sales No Coincidence Just a decade ago, classic car week would yield under $80 million…

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What Climbing Car Sales Mean for Your Dealership

Posted by Collin Davis on 09/21/2015

As new car sales continue to rise, dealerships are faced with an important choice: sit back and enjoy the ride, or take the proactive steps necessary to make sure you’re on top of the wave—and still sailing smoothly when it comes crashing down. Faster Sales and Higher Rates Aren’t About Luck and “The Economy” Any dealership who thinks a rising tide lifts all boats equally—that the big explanation behind this summer’s hot car sales is simple, broad-based economic growth that’s given more people more money to buy cars with—is setting itself up for a major setback at the next hint of an…

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Is Your Car Dealership Competing Nationally?

Posted by Collin Davis on 09/14/2015

People have been hopping across county and even state borders to get a better deal on their vehicle of choice—or to get the car with the perfect set of options and/or in the right color—for a long time. The Internet has broadened the competitive landscape from the regional to the national, though, especially with dealership networks and partnership options like TrueCar (far and away the most successful among several similarly-oriented services). While a dealership in Maine might not end up selling a car to a buyer in Arizona, he competition really does stretch that far, and there are ways for that…

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Edmunds and the Changing Game of Easy Auto Information

Posted by Collin Davis on 09/08/2015

You’d think the fact that a large and growing number of car buyers are using the Internet to play dealerships off each other would be old news, yet somehow the game keeps changing. The latest move from consumer-oriented auto information behemoth Edmunds highlights the ease with which consumers can get the information they are looking for, and points to the opportunities dealers have in making that information available—and the perils of coming too late to the game. Edmunds’ “True Market Value” Goes Express Edmunds has long been a trusted provider of consumer-oriented information about cars and the car buying process. It also…

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Does My Dealership’s Site Need Keywords for SEO?

Posted by Collin Davis on 08/24/2015

Online marketing is, let’s face it, a confusing, convoluted cesspool. There are way too many “marketers” using businesses’ lack of knowledge and experience with the Internet to sell outdated, inefficient, and at times even harmful services, at prices that create profit margins so high even cable companies would blush. A lot of the hype and misinformation, beyond being used to line certain unscrupulous operators’ pockets, is also making it difficult for many dealerships to take the relatively simple steps they need to stay competitive in the Internet Age. Among one of the most commonly bandied-about terms is “keywording,” with pitch-men promising…

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