Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Innovating for Efficiency Boosts Auto Sales

Posted by Collin Davis on 10/12/2015

Web 2.0 is here to stay, and “disruption” has become the buzzword of the second major technological and business boom to hit in the Internet Age (the first being the dot-com boom of the 1990s). Startup after startup is promising to revolutionize even the most mundane of industries, from retail shaving razors to buying airplane tickets to how your pets are groomed. There’s been shortage of industry disruption when it come sto automotive sales, with companies like CarMax, TrueCar, and even non-specific operators like Craigslist proving to be real game changes in the sale of both new and used vehicles. More…

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Are Low Gas Prices Fueling Car Sales?

Posted by Collin Davis on 10/05/2015

Let’s face it: we’re all a little obsessed with prices at the pump. Whether or not the President has any real control over the cost of oil or what gas stations charge for a full tank, the ups and downs of fuel prices are constantly trotted out by politicians and pundits as evidence of failure or success when it comes to an administration’s economic policy, and the current run of low per-gallon charges have been making headlines for months. Stepping away from the politics and back towards reality, gas prices really do have an impact on people’s daily lives—especially for those…

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When Classic Cars Meet Modern Tech, Sales Climb

Posted by Collin Davis on 09/28/2015

Classic Car Week just wrapped up in Monterey, CA, and though sales are down a touch from last year—a fact that can be largely attributed to 2014’s record-breaking $38 million sale of a ’62 Ferrari 250 GTO—things are only looking up for the classic car community. And, in a move that mimics trends in retail auto sales, more and more classic car buyers are going online to find the perfect set of wheels at a price that makes them purr. Growing Internet Reach and Skyrocketing Classic Car Sales No Coincidence Just a decade ago, classic car week would yield under $80 million…

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What Climbing Car Sales Mean for Your Dealership

Posted by Collin Davis on 09/21/2015

As new car sales continue to rise, dealerships are faced with an important choice: sit back and enjoy the ride, or take the proactive steps necessary to make sure you’re on top of the wave—and still sailing smoothly when it comes crashing down. Faster Sales and Higher Rates Aren’t About Luck and “The Economy” Any dealership who thinks a rising tide lifts all boats equally—that the big explanation behind this summer’s hot car sales is simple, broad-based economic growth that’s given more people more money to buy cars with—is setting itself up for a major setback at the next hint of an…

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Is Your Car Dealership Competing Nationally?

Posted by Collin Davis on 09/14/2015

People have been hopping across county and even state borders to get a better deal on their vehicle of choice—or to get the car with the perfect set of options and/or in the right color—for a long time. The Internet has broadened the competitive landscape from the regional to the national, though, especially with dealership networks and partnership options like TrueCar (far and away the most successful among several similarly-oriented services). While a dealership in Maine might not end up selling a car to a buyer in Arizona, he competition really does stretch that far, and there are ways for that…

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