Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

2016 Toyota Prius Named 2018 WheelsTV POV of the Year

Posted by WheelsTV on 09/27/2018

WheelsTV CEO Jim Barisano and Toyota Ecommerce Manager Jason Slayton heft the auto industry’s biggest award. Always created from a vintage steering wheel of the winning marque, this year’s award includes a 2002 first generation Prius steering wheel.

The tenth annual WheelsTV POV of the Year Award (pre-owned vehicle) was presented to the 2016, 4th generation Toyota Prius at the annual New England Motor Press Association Awards Banquet held at MIT’s Media Lab in Cambridge, MA.

At the annual New England Motor Press Association’s Technology Conference and Annual Awards Dinner held at MIT’s Media Lab, on Wednesday, May 30th, WheelsTV and NEMPA presented… Read More

WheelsTV CEO Jim Barisano and Toyota Ecommerce Manager Jason Slayton heft the auto industry’s biggest award. Always created from a vintage steering wheel of the winning marque, this year’s award includes a 2002 first generation Prius steering wheel. The tenth annual WheelsTV POV of the Year Award (pre-owned vehicle) was presented to the 2016, 4th generation Toyota Prius at the annual New England Motor Press Association Awards Banquet held at MIT’s Media Lab in Cambridge, MA. At the annual New England Motor Press Association’s Technology Conference and Annual Awards Dinner held at MIT’s Media Lab, on Wednesday, May 30th, WheelsTV and NEMPA presented…

Read More

WheelsTV Announces Finalists for 2018 POV of the Year

Posted by WheelsTV on 05/25/2018

WheelsTV CEO Jim Barisano on the left helps Chris Naughton of Honda heft the largest (and heaviest) North American auto industry award at the 2017 Annual NEMPA Awards Night.

 

On the evening of May 3rd, executives from the New England Motor Press Association and WheelsTV met at WheelsTV’s Acton, Massachusetts headquarters to select the 2018 WheelsTV POV of the Year Recipient. The WheelsTV POV of the Year Award recognizes a pre-owned vehicle that has been in service for at least two years and demonstrates outstanding long-term reliability and exceptional consumer satisfaction. In 2017, the 2012-2015 Honda CR-V took top honors.

 

Now in its tenth year, the… Read More

WheelsTV CEO Jim Barisano on the left helps Chris Naughton of Honda heft the largest (and heaviest) North American auto industry award at the 2017 Annual NEMPA Awards Night.   On the evening of May 3rd, executives from the New England Motor Press Association and WheelsTV met at WheelsTV’s Acton, Massachusetts headquarters to select the 2018 WheelsTV POV of the Year Recipient. The WheelsTV POV of the Year Award recognizes a pre-owned vehicle that has been in service for at least two years and demonstrates outstanding long-term reliability and exceptional consumer satisfaction. In 2017, the 2012-2015 Honda CR-V took top honors.   Now in its tenth year, the…

Read More

TODAY, IT’S ALL ABOUT VIDEO.

Posted by WheelsTV on 05/21/2018

 

We live in a video-centric world.  Everywhere we look there is a video screen ready to serve up exactly what we are want.  How many times do you reach for your mobile device each day? Try counting the times. For me it’s at least 25 times.  It sits in a holster on my hip from the moment I get dressed in the morning to when I finally climb into bed late at night.  And then it’s on the night table next to me…just in case I need to Google something. And when I don’t have my mobile device belted on,… Read More

  We live in a video-centric world.  Everywhere we look there is a video screen ready to serve up exactly what we are want.  How many times do you reach for your mobile device each day? Try counting the times. For me it’s at least 25 times.  It sits in a holster on my hip from the moment I get dressed in the morning to when I finally climb into bed late at night.  And then it’s on the night table next to me…just in case I need to Google something. And when I don’t have my mobile device belted on,…

Read More

VIDEO: Essential to Every Dealership’s Success

Posted by Jim Barisano on 03/21/2017

Ask any dealer what the key to dealership success is and they’ll always say: “Sell more cars!” Whether it’s the owner, sales manager, Internet sales manager or sales associate, “Sell more cars!” is always the battle cry. Sounds simple enough, but actually boosting sales, lowering costs and improving the bottom line is a witches’ brew of marketing, sales, PR, promotions, inventory control, CRM and cost analysis. Each of these ingredients to success, right down to the coffee and donuts that are served to prospective customers, needs to constantly evolve to match emerging trends, consumer behavior, the latest technologies and what is proving…

Read More

Dealer Video Showroom Reports Record Growth in 2016

Posted by Jim Barisano on 01/26/2017

Acton, MA, Los Angeles, CA.
WheelsTV announces record 2016 Dealer Video Showroom licensing growth of 44.9%. The Dealer Video Showroom is the world’s first interactive video test drive platform. Dealers coast to coast that are now using this patent-pending video platform are doubling their lead conversions, tripling car shoppers’ time on site, boosting traffic to their search results pages and vehicle details pages and setting more appointments.

Dealers provide the Dealer Video Showroom to car shoppers as a free online car shopping service. The engaging, interactive video experience adds enjoyment to the vehicle selection process, accelerating the consumer’s path to purchase. Car shoppers… Read More

Acton, MA, Los Angeles, CA. WheelsTV announces record 2016 Dealer Video Showroom licensing growth of 44.9%. The Dealer Video Showroom is the world’s first interactive video test drive platform. Dealers coast to coast that are now using this patent-pending video platform are doubling their lead conversions, tripling car shoppers’ time on site, boosting traffic to their search results pages and vehicle details pages and setting more appointments. Dealers provide the Dealer Video Showroom to car shoppers as a free online car shopping service. The engaging, interactive video experience adds enjoyment to the vehicle selection process, accelerating the consumer’s path to purchase. Car shoppers…

Read More