Acton, Mass., – November 15, 2016
WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites.
The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test drive in response to every Internet lead. This DVS feature has been shown to double lead conversions and set significantly more appointments for the dealer.
WheelsTV produces over 400 virtual test drives each year and adds them to a library that currently exceeds 4,000. The entire light vehicle market from 2008 to present is covered. Each interactive video includes an actual test drive, a walk-around and highlights of the key attributes of each vehicle including fuel economy, technology, power, safety, styling and warranty.
“WheelsTV is pleased to be partnering with CDK Global to bring the benefits of the Dealer Video Showroom’s virtual test drives to CDK’s thousands of website clients. Letting in-market consumers enjoy the car in motion while quickly doing their car shopping right on the dealer’s website is essential to dealership success,” said WheelsTV’s CEO, Jim Barisano.
“With the video integration we’ve co-developed with CDK, dealers can now offer a video test drive for every vehicle they sell. Dealers also have access to key video metrics within their CDK reporting dashboard. This helps them to better serve their customers and build long-term growth,” said WheelsTV’s CTO, Collin Davis.
Max Steckler, vice president of product management at CDK Global stated, “By working so closely with WheelsTV, not only will the installation process for the Dealer Video Showroom be easy and seamless for our website customers, but many integrations will include features and functionality not available on any other website platform.”
Dealers provide the Dealer Video Showroom as a free service to car shoppers. The engaging, interactive virtual test drive experience adds enjoyment to the vehicle selection process and accelerates the consumer’s path to purchase. Car shoppers stay on the dealer’s website longer where they view dealer inventory, get pricing and schedule dealer visits for actual test drives.
Dealers also share virtual test drives via Facebook, Google+ and Twitter, building dealership traffic and helping car shoppers to quickly and easily select vehicles right on the dealers’ CDK Global website.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
Automotive Networks Corporation d/b/a WheelsTV, is an industry-leading video technology company that creates and distributes cutting-edge interactive platforms and original automotive content for all screens. Patent-pending products include the Digital Video Showroom and iDrive Interactive Video Player. Exclusive content includes 1onOne Plus new car video test drives, New2U used car video test drives, POV Reviews and international auto show coverage. Visit http://dealervideoshowroom.com/