Our Blog

Monthly: November 2016

Virtual is the New Test Drive for Consumers

Posted byJim Barisanoon28 11 2016. 0 Comments

Virtual is the New Test Drive for Consumers

This is an exciting time to be in the online new and used car marketplace for a digital video technology company like WheelsTV. Think with Google’s October 2016 report entitled What These 3 Auto Trends Mean for Brands states: “Consumer behavior is changing—and VIDEO is leading the drive. In years’ past, a consumer might have read reviews in magazines, asked friends and relatives for advice, and visited any number of dealerships before settling on a vehicle. That practice has gone the way of the in-dash tape deck.” We might also add the glossy… Read More

Virtual is the New Test Drive for Consumers This is an exciting time to be in the online new and used car marketplace for a digital video technology company like WheelsTV. Think with Google’s October 2016 report entitled What These 3 Auto Trends Mean for Brands states: “Consumer behavior is changing—and…

Read More

WheelsTV Partners with CDK Global to Offer Dealer Video Showroom to CDK Website Customers

Posted byJim Barisanoon15 11 2016. 0 Comments

Acton, Mass., – November 15, 2016

WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites.

The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test drive in response to every Internet lead. This DVS feature has been shown to double lead conversions and set significantly more appointments for the dealer.

WheelsTV produces over 400 virtual test drives each year and adds them to a library that currently exceeds 4,000. The entire light vehicle market from 2008… Read More

Acton, Mass., – November 15, 2016 WheelsTV today announced a multi-year partnership with CDK Global to integrate the Dealer Video Showroom into CDK’s websites. The Dealer Video Showroom (DVS) is an interactive video marketing platform that integrates into every dealer’s website and CRM. With it, dealers can offer a specific video test…

Read More