You know social video sharing is the wave of the future—a wave that many advertisers and brands are already successfully riding. You also know you can find great video content for your dealership any time you need it. But how do you put that video content to its best use? How do you boost its value beyond your site and into the wider world of social media?
We’ve got a few tips for you.
According to reelseo, 73% of marketers plan on increasing their video content and 67% plan on increasing their overall marketing presence on Facebook this year. Those numbers reflect a whole lot more than wishful thinking—it’s a response to the directly-observable trend of consumers relying on the social media giant for a whole lot more than staying connect with their families.
Many users check their Facebook accounts multiple times a day. They want to see what their network is up to, sure, but they also turn to Facebook for advice and information on a range of issues and products. Including cars. Dealerships who position themselves to provide the info car buyers are looking for can take advantage of this growing audience, and as Facebook starts to preferentially push video content to users—who preferentially click it—the benefits of a solid Facebook video presence will only grow.
Share a link to one of your videos every day, and try different headlines. Use those few words of text to highlight a certain feature of the vehicle in the video, to list prices and deals, or ask a question about your audience’s current vehicle (e.g. “Are you happy with what you’re driving?” or “Does your car make you feel like this?”). See what type of headlines are getting the best responses, and focus there.
The link-aggregator communities on Reddit can be a fickle audience, so you want to use very low-pressure tactics to engage. If you strike the right tone, Reddit can be a powerful way to multiply the power of your video content. The site is divided into specific communities/channels—called subreddits—dedicated to specific locations, interests, and even manufacturers and auto brands, etc. Build up a presence of engagement without any selling at first, then drop a link to one of your videos in a related subreddit where you’ve already been getting a positive response.
This is a great way to meet younger car buyers who already have an interest in purchasing the vehicles you sell, in the geographic region you serve. If you pick the right audience and prime them just right, one link could boost traffic to your site by thousands of visitors in a single day, giving you plenty of new, reliable leads and far more opportunities at conversion.
The time to get great video on your site and start sharing it via social media is here. In fact, if you got started yesterday you’d be that much better off today—but you can still catch up without too much trouble if you don’t delay any longer.
Get instant access to an unbeatable library of vehicle-specific videos, and start putting those videos to work. Be sure to stay tuned for more video marketing tips for your dealership, too!