It’s no secret we think engaging, accessible, navigable video should be a big part of your dealership’s marketing efforts. With well-labeled, well-encoded, cross-platform and consumer-friendly video on your site, you’ll rank higher in searches, get more visitors to stick around longer, and convert more of those website visits into customers.
But that’s just the beginning of video’s marketing power for your dealership.
Video also rules when it comes to social media. By sharing video via platforms such as Facebook, Twitter, Reddit, and more, you can get your dealership in front of millions of targeted eyeballs. While YouTube used to be the undisputed king of online video, as technology continues to make video hosting and streaming easier and more affordable, these other social media platforms are quickly closing the gap.
In fact, even major advertisers and media producers are now looking more towards online video platforms as they begin to overtake traditional TV—and we aren’t just talking about streaming services like Netflix, Hulu, and the rest. Big names and big brands are starting to invest heavily in social media properties like Vine and Snapchat, and according to at least one projection digital ad spend is already neck-and-neck with TV, and will surpass it by a healthy margin in 2017.
These advertisers aren’t just rolling the dice on social video sharing. They know where their consumers are, and they know where even more are headed. And you can take advantage of the millions these billion-dollar players pour into research to figure these things out—go where they’re going and capture your share!
Best of all, the Internet is still a far more egalitarian medium than TV ever was. If you have the right videos and go about targeting your social media audience in the right way, you can go up against competing advertisers ten times your size and still come out on top.
It all starts with the right content, of course, and you can probably guess where we’ll point you for the best videos for your dealership’s marketing. Whatever video you use, here are some best practices for making the most of it via social media.
Twitter can be a tough social media platform for businesses to master. Only about a third of Twitter users check their feeds more than once a day, and tweets generally only have a window of a few minutes to an hour before they’re lost at the bottom of the pile. Each tweet you send can feel like shouting into a void, and many dealerships simply give up.
Don’t give up! While it’s true that you might not see huge engagement each time you tweet something, anyone who visits your Twitter page will see all of your tweets. If you consistently provide valuable information for car shoppers—like links to videos that give them the vehicle details they want in the medium they prefer—it will pay off in the long run.
Instead of immediate engagement, expect long-term value from consistent tweeting—and of course, if someone engages with you, be promptly responsive.
More tips for social video sharing on other platforms are coming up in Part 2 of this article. In the meantime, drop us a line to learn more about how our videos can help your dealership.