Video already accounts for at least half of all Internet traffic, and that number is only growing. Gone are the days of text-based content with static images ruling the web; now that it’s easier to create, upload, and watch videos online, people around the world and of all ages are showing a clear preference for this multimedia content.
Don’t take our word for it, though. Take a look at some numbers from HubSpot, one of the leading online marketing companies for businesses large and small, and see for yourself just how important video is becoming to everyone’s marketing plan—dealerships included.
67% of marketers in 2015 found their video marketing efforts were “somewhat successful,” and 18%—nearly 1 in 5—said their video marketing had been “very successful.” Getting 85% of marketers to agree on anything is almost impossible, so the cohesion around the power of online video is definitely worth paying attention to.
It’s also worth pointing out that your marketing efforts are only as good as your marketing materials. Maybe if that 67% had access to high-quality, consumer-friendly videos already proven to be successful with today’s car buyers…
One of the biggest challenge in online marketing is the competition for everyone’s attention. This has always been a problem for marketers and advertisers, but with multiple windows open, with sidebars and banners and popups clamoring for attention, and with all of the other easy distractions of the Internet, keeping a prospect’s focus is harder than even.
Video is better at capturing long-term attention than any other media, so you'[d better latch onto it if you want customers latching onto you!
Need more proof that video is the stickiest of content? Not only do a majority of consumers stick around for at least 3/4 of each video they click on, but webpages with video content hold visitors for an average of two minutes longer than pages without video. We promise, it’s not a coincidence.
Yep, video content even works with email marketing. And you don’t even have to embed the video in your email. Simply putting the word “video” in your email’s subject line improves open rates by 19%, and improves click-throughs by 65%—use a strong still image taken from your video in the email and encourage users to click over to your site to view it.
Emails containing videos or links back to videos can also reduce your unsubscribe rate by more than a quarter, and that ain’t too shabby.
Remember what we said about getting marketers to agree on anything? 52% might not seem like a broad consensus, but when more than half of the world’s marketers all pick one type of content as the most effective, everyone ought to pay attention.
Are you ready to amplify your reach and improve your marketing ROI? Get started with outstanding video today—click here to learn more.