We strive to be your dealership’s number-one source for information on video marketing and other news and info that can help your business grow, but we don’t know everything. We’re always looking for expert knowledge outside our own—it’s how experts get to be experts, after all—and that includes keeping our fingers on the pulse of the auto industry’s numerous informational events.
Summer may not be the hottest season for auto sales, but it’s downright sizzling when it comes to seminars, conventions, and expos that should be of interest to your dealership. Here are three we’ll be keeping our eye on this month—if you attend, stop back by and let us know what your key takeaways were!
One of the industry’s biggest annual events, and created expressly by and for dealerships across the nation, the NIADA convention is always chock-full of useful information, tools, and trade talk covering every detail of running a successful dealership. From back-end control that keeps margins in place without disincentivizing sales staff to customer-facing efforts that help build relationships with today’s consumers, this is a can’t-miss for any dealership looking to grow as competition intensifies.
This year’s convention is themed “Success By Reinvention,” and the diverse array of speakers, vendors, and events will allow to to reimagine your dealership from the ground up to make the most of the digital age.
Thought Leadership Summits is hosting two separate-yet-related get-togethers in scenic Marina Del Rey, a part of LA’s sprawl that offers ocean views and ocean air—when you’re not too busy soaking up the high-level actionable info these conventions will provide.
The Automotive Customer Centricity Summit focuses on, well, your customers: how to reach them, the changes we’re seeing in consumer trends, and especially the way your customers online experience informs and influence in-store and on-lot behaviors. There are big shifts underway that are going to have a major impact on every dealership in the country; taking (and applying!) careful notes at this summit could put you ahead of the curve.
Social media is changing the car-buying experience for customers and dealerships, and basic expectations for interactions between customers and businesses in general have begun to evolve. In the second back-to-back summit organized by Thought Leadership Summit, these issues will be tackled head-on with concrete solutions to a growing number of dealership concerns.
From online buying capabilities to technology trends that call the future of personal auto sales into question, the Automotive Social & Innovative Tech Summit is tackling the big issues that continue to disrupt many dealerships’ business. Your attendance is sure to deliver a high ROI if you can make it.
We know you can’t attend every convention, and even if you could it would be a struggle to put all of that information to immediate use. If you want a way to improve your social reach, your lead generation, and your relationship building right now, click here to see what Dealer Video Showroom can do for you.