Here at Dealer Video Showroom, we spend a lot of our time talking about the mobile web and especially mobile video. We’re in the business of helping dealerships use great video content to attract, engage, and convert twenty-first century car buyers, after all, and mobile video viewing is growing by leaps and bounds.
We’re also in the business of helping dealerships make the most of all their online marketing efforts (and their offline interactions, too), so when we get news we feel is worth sharing we get it out to you ASAP—even if it’s about something as low-tech and as far removed from mobile-optimized video as…email.
Yes, email. That dinosaur of the early Internet Age—a means of communication that predates mass cell phone use and even web surfing as we know it today—is still growing, still changing, and still causing problems for dealerships who aren’t keeping up.
We’re happy to help you get back on track.
In a survey conducted earlier this year by PCG Research, 61% of active auto shoppers said they were most likely to receive and view emails from dealerships on mobile devices, i.e. tablets and smartphones. The odds are good you do most of your email-checking on your phone, too, and you could very well be reading this blog post on a mobile device of your own.
Most of us, in fact, do most of our communicating and our web browsing from mobile devices, and that’s actually great news for dealerships. It means you can use location-based targeting for your marketing and ad campaigns, provide easy ways for your customers to communicate and interact anytime and anywhere, and keep yourself in their minds by being right there in your pocket when they look.
Making the most of mobile, and of mobile-optimized email, takes a fair bit of know-how, though. The devil is in the details, as the saying goes, and though a good email is a good email on any platform there are a few tricks and tweaks you need to make your dealership’s emails more effective for your mobile viewers.
That is, the majority of your customers.
From subject lines to spacing, images to HTML templates, there are a lot of considerations when it comes to making your email perfect for mobile. Part 2 of this article will give you specific tips in each of these areas to make sure your emails are seen, opened, read, and give you the best chance at converting a potential customer into a sale.
For more data-based insights into making your dealership’s marketing and online presence more effective, be sure to check out our full blog—and stay tuned for more each week.
And of course, if you want to really boost your leads and your conversions by giving today’s consumers the auto-buying content they crave, take a tour and see what Dealer Video Showroom can do for you!