There’s no shortage of marketing advice for car dealerships out there, and we try to do our share. More importantly, we try to make sure all of the information and insights we provide our actionable—data, tips, and strategies that today’s dealerships can actually implement to start seeing better results.
This post is no exception. Below are three data-backed facts about video marketing that your dealership can start putting into action as soon as you’re done reading.
So what are you waiting for!?! Scroll down and start selling!
When it comes to social media sharing, video doesn’t just come out ahead of text- and/or image-based content—it beats them by a margin so wide they can’t even be seen from the finishing line. According to one study, video content is shared an average of 1200% more than text and image content combined.
Obviously, that can be a huge boon to your dealership’s bottom line if you have the right video content to share and the right social media channels to push it to. Get some videos out to your audience on Facebook and Twitter, and your audience could grow by leaps and bounds as interested car buyers share those videos on their own pages and with their family and friends.
When users search for specific makes and models of cars and trucks, Google has plenty of sites it can offer as relevant search results. Google also knows that today’s searchers love video content, so it shouldn’t be any surprise that sites with videos relevant to searched keywords receive 157% more traffic from organic searches than sites without it.
In other words, if you aren’t putting plenty of relevant videos on your site, you’re losing sales to competitors who are. It’s a bad mistake to make, especially when great videos are so easy to get.
Web surfing—and web shopping—are rapid-fire affairs. Your buyers, like everyone else, are being constantly inundated with links to click, messages to respond to, and a never-ending chain of sites to visit. Anything you can do to capture and keep consumers’ attention for just a minute longer is something that gives you vastly improved chances at converting a visit to a sale, and a visitor to a long-term customer.
Video, as it turns out, can do you one better. Sites that contain videos increase dwell time (the time visitors spend on your site) by an average of two minutes—an eternity in Internet time. Get some videos up on your homepage, your landing pages, and anywhere else you’re trying to drive traffic to, and watch those visit lengths start to grow/