The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future.
Figuring out what’s profitable in the brave new world of Internet-based car sales does. And according to eBay and Reynolds and Reynolds, accessories and add-ons are where today’s profits can be found.
The Internet isn’t just disrupting new and used car sales—it’s also encouraging a growing number of people to order parts and aftermarket accessories online, according to a recent report from eBay Motors. DIYers aren’t the only ones shopping for parts online, either; many people are shopping around for the best deals they can find, then bringing their parts to mechanics and dealerships for installation. 41% of women and 47% of all consumers have purchased auto parts online, if eBay’s numbers are right, and that means the Internet is quickly becoming THE source for all things automotive.
“Good to know,” you might be thinking, “but how does that help my dealership? We sell cars, not parts.” Fair point. But when you combine this trend in auto accessory purchases with everything else going on in the auto sales world—and when you take into account that lower margins are the new norm, and that accessories and upgrades can boost that profit margin considerably—we hope the relevance of increased online accessory-buying becomes clear.
You don’t just need it easy for people to find your dealership online, and even being able to browse your selection isn’t going far enough. Today’s car buyers want to be able to peruse the details of every vehicle you have on offer, and your first chance to upsell those additional features is when they pull out their smartphone to start shopping. Full inventory listings, with full information on every vehicle’s specifications, is the best way to attract and capture car buyers and lead them towards a profitable sale.
Our videos cover the information consumers want the most, including available accessories and options, for every vehicle sold in the United States since 2008. Easy to navigate and ready to go, partnering with DealerVideoShowroom.com gives you an instant, effortless way to put all of the information your potential customers want right on your existing website. Mobile-friendly and fast-loading, we can help you make the most of every search and every sale.