Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

NADA + Google Study = Auto Dealers Need Video Test Drives

Posted by Jim Barisano on 03/24/2016

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states:

“Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.”

Without all three essential sales tools, your dealership is losing customers to… Read More

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled The 5 Auto Shopping Moments Every Brand Must Own” states:

“Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.”

Without all three essential sales tools, your dealership is losing customers to smarter dealers. If you do not have all three: Video test drives, video highlights of features and options and video walkthroughs, you need to immediately fill this gaping hole in your sales strategy and stop losing business to your competitors. According to Google, time spent watching these videos doubled in the past year alone!

The good news is that the Dealer Video Showroom now provides all three essential keys to success in one comprehensive package: The industry-leading DVS interactive video test drives which highlight the model’s best features and options combined with the DVS VIN2VID VIN-specific walkthroughs that provide all the details on the exact car for sale. With DVS VIN@VID, every car on your lot can have its own show, from test-drive to walk-around, all in full-motion, HD video. Dealer Video Showroom has it all in one low-cost package.

The Dealer Video Showroom delivers seven essential functions that dramatically boost business success:

  1. Online Marketing
  2. Customer Relations Management
  3. Lead Response
  4. Lead Conversions
  5. On-Site Customer Care
  6. Sales Training
  7. And of Course: SALES

Tech-savvy car shoppers are demanding the Dealer Video Showroom’s Video Test Drives and VIN-Specific Video Walk-arounds. DVS is the only product that covers EVERY car and light truck on your lot! Over 4,000 dealer-friendly test drives covering every light vehicle from 2008 to present plus the industry-leading DVS VIN2VID for every vehicle on your lot.

Who knows… if you’ve read this far, you may be interested? Whether you are going to the NADA Expo or not, you can still take advantage of our NADA Show Special by contacting us today. We’ll save you thousands off what you are currently paying for only half of what Google’s research says you must have to succeed in today’s car sales marketplace.

If you’ll be at the 2016 NADA show, visit us at booth 3307C, pickup a healthy clementine and say hello!

All the best for a great 2016!

– Jim Barisano, CEO


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