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Monthly: March 2016

Trends in Online Auto Accessories that Dealers Can Actually Put to Use

Posted byCollin Davison28 03 2016. 0 Comments

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone hoping things will go back to the way they were is setting themselves up for severe disappointment. But continuing to harp on how much things have changed doesn’t really help dealers make better choices for the future.

Figuring out what’s profitable in the brave new world of Internet-based car sales does.… Read More

The Internet’s “disruption” of the auto industry is old and tired news at this point. That’s not to say that auto dealerships haven’t seen massive changes in the way they do business—there’s no question that the Internet and mobile devices are changing the way car buying takes place, and anyone…

Read More

NADA + Google Study = Auto Dealers Need Video Test Drives

Posted byJim Barisanoon24 03 2016. 0 Comments

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states:

“Three of the top types of video content auto shoppers search for are vehicle test drives, highlights of features and options, and walkthroughs of the interior or exterior of the vehicle. Time spent watching these kinds of auto videos is up nearly 2X in the past year alone.”

Without all three essential sales tools, your dealership is losing customers to… Read More

Amidst all of the action at this year’s NADA Expo, one must-see booth stands out: #3307C, The Dealer Video Showroom. The reason is pretty simple, Think With Google’s November 2015 Report entitled “The 5 Auto Shopping Moments Every Brand Must Own” states: “Three of the top types of video content auto…

Read More

Flick Fusion and WheelsTV Form Strategic Alliance to Offer VIN-Specific Vehicle Inventory Videos to Auto Dealers

Posted byJim Barisanoon21 03 2016. 0 Comments

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand the virtual test-drive product offerings of its Dealer Video Showroom (DVS) platform.

“WheelsTV’s virtual test drives have set the industry’s highest standard for a quality product that engages the consumer, builds excitement and creates an emotional response to a vehicle,” said Tim James, COO of Flick Fusion. “We are honored to… Read More

URBANDALE, IA, UNITED STATES, March 21, 2016 –Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion’s VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion’s SmartFlicks technology platform to expand…

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One Surprising Insight from the PCG Research 2016 Auto Shopper Influence Survey

Posted byCollin Davison21 03 2016. 0 Comments

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most significant findings in future articles, but for now we thought we’d give you the single most salient point.

Some of you will probably be giving yourselves a pat on the back upon reading this, while others might be smacking your hands to your foreheads in dismay. Wherever you stand in terms… Read More

The Internet has been here for awhile, and mobile traffic has been growing rapidly for years, yet according to a recent far-reaching survey some dealerships still haven’t caught on to the new way of doing things. We’ll be taking an in-depth look at this survey and some of its most…

Read More

Ignoring the Virtual Reality Hype in Auto Sales

Posted byCollin Davison14 03 2016. 0 Comments

The auto industry, like many others, has been dealing with change after change over the past decade, and dealerships and sales managers have had to dig through a whole lot of hype just to get a handle on where things were actually headed. Now, just when things seemed to settling in a clear new direction—Internet and mobile-based outreach and marketing with a high emphasis on information and customer service when customers finally arrive on the lot—a new technological specter has appeared on the horizon.

Virtual reality and augmented reality, two closely-related technologies that use digital media and innovative new hardware to… Read More

The auto industry, like many others, has been dealing with change after change over the past decade, and dealerships and sales managers have had to dig through a whole lot of hype just to get a handle on where things were actually headed. Now, just when things seemed to settling…

Read More