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Monthly: February 2016

How Millennials are Buying Cars… and How YOU Can Sell Them

Posted byCollin Davison29 02 2016. 0 Comments

The report is in, and it’s just what anyone with open eyes and a just a few days of dealership experience this past year could have told you: so-called “Millennials” are making up more and more of the car-buying public, and they aren’t kicking tires the way their parents did.

Here’s a bit more info on this generational car buying trend, including a few tips to help your dealership make the most of these developments.
Millennials and Baby Boomers are Neck and Neck in Car Purchases
The millennial generation—people born between the early 1980s and the mid 1990s—is now the largest in the… Read More

The report is in, and it’s just what anyone with open eyes and a just a few days of dealership experience this past year could have told you: so-called “Millennials” are making up more and more of the car-buying public, and they aren’t kicking tires the way their parents did. Here’s…

Read More

Are Millennials the Decade’s Biggest Car Buyers?

Posted byCollin Davison22 02 2016. 0 Comments

Millennials are a trending topic pretty much anywhere you look these days. From the business world to the latest tech trends and now to the auto industry, the media is all a buzz about how this generation of young(er) adults is changing the shape of the world we live in. And according to Eric Lyman, True Cars’ VP of Industry Insights, it’s a trend auto dealers will continue to see through the rest of the decade.
Car Sales Bounce on Millennial Buying Power
Just six or seven years (depending on how you’re counting) from the end of the Great Recession, 2015 broke… Read More

Millennials are a trending topic pretty much anywhere you look these days. From the business world to the latest tech trends and now to the auto industry, the media is all a buzz about how this generation of young(er) adults is changing the shape of the world we live in.…

Read More

2015 was a Record-Breaking Year for Auto Sales

Posted byCollin Davison15 02 2016. 0 Comments

It truly is an exciting time to be in auto sales.

The “technological disruption” brought by the Internet came with all sorts of gloom and doom news for auto dealers—claims that the days of commission-based profitability were over, that competition would force smaller dealerships out of business left and right, that new car sales would slump as a thriving private sale used market dominated, and other dire predictions became commonplace.

Then, just as most dealerships were starting to get used to the “new normal” (and while some dealerships were learning to thrive), the Great Recession hit and brought car sales crashing down… Read More

It truly is an exciting time to be in auto sales. The “technological disruption” brought by the Internet came with all sorts of gloom and doom news for auto dealers—claims that the days of commission-based profitability were over, that competition would force smaller dealerships out of business left and right, that…

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Cars, the Super Bowl, and the Changing Face of Automotive Marketing

Posted byCollin Davison08 02 2016. 0 Comments

It used to be one of the biggest advertising opportunities each year for the auto industry, but several major automakers skip Super Bowl ads altogether. What does this mean at the dealership level, and what does it say about automotive advertising and marketing as a whole?

We have few thoughts on the subject.
Ditching the Super Bowl and Reaching More Consumers
More people tune in to watch the Super Bowl than ever before, and the live nature of the nation’s most popular single sporting event makes for one of the few major media slots where a captive audience is actually willing to sit through commercials—they can’t… Read More

It used to be one of the biggest advertising opportunities each year for the auto industry, but several major automakers skip Super Bowl ads altogether. What does this mean at the dealership level, and what does it say about automotive advertising and marketing as a whole? We have few thoughts on the subject. Ditching…

Read More