Our Blog

Monthly: December 2015

Combining Email and Video to Rock Your Dealership’s Outbound Marketing in 2016

Posted byCollin Davison30 12 2015. 0 Comments

The writing has been on the virtual wall for some time now: traditional car buying is fading away fast, and as in all periods of industrial upheaval the more proactive your response the better. Resistance truly is futile; the internet is very much here to stay, and it’s changing the…

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A Sign of the Times; BMW Unveils Online Buying Program

Posted byCollin Davison21 12 2015. 0 Comments

There’s no question that online’s overthrow of traditional car buying has been swift, surprising, and in some ways vicious. It’s not showing any signs of slowing down, either, and in fact a recent announcement from BMW’s Global Chief of Sales and Marketing Ian Robertson suggests that the real revolution still…

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Car Buying Goes Virtual Online and In the Showroom

Posted byCollin Davison14 12 2015. 0 Comments

Dealerships that haven’t invested in building out more accessible and informative websites have already felt the pinch of lower lead generations and few customer conversions, even amongst in-person vehicle shoppers. The better positioned your website is to answer consumers’ questions and deliver the information they need in a media-rich environment,…

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Video is Replacing the In-Person Test Drive

Posted byCollin Davison07 12 2015. 0 Comments

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years, we’ve been telling you for quite some time, and everyone’s seen the stats that back up the anecdotal evidence. From social media to online car review services to dealership websites, the web makes up a huge part of the shopping process for twenty-first century car buyers.

Now, recent research shows that online information gathering isn’t just a growing part of car buying; it’s actually replacing the traditional test drive. According to the… Read More

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years, we’ve been telling you for quite some time, and everyone’s seen the stats that back up the anecdotal evidence. From social…

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