Insights

Innovative thought leadership for Automotive Video Marketing & Sales.

Why Your Dealership Can’t Afford NOT to Have Online Videos

Posted by Collin Davis on 10/26/2015

If you’ve been reading along, you know what it is we do here—and hopefully we’ve convinced you we know what we’re talking about, too. We keep our fingers on the pulse of the automotive sales industry, helping you discern the what’s important to your dealership and cutting through the guesswork to deliver real results.

And we think video is a big part of the solution to any dealership or car sales professional looking to generate more leads and close more deals with the population of online car buyers.

We don’t just want you to take our word for it, either. There’s plenty of data out there that shows just how powerful video is when it comes to attracting online buyers and pushing them through the sales process. If you can do online video better than your competitors, you’ll see the benefits almost immediately, and those benefits are huge.

What Kissmetrics Has to Say About Online Video and Sales

In case you’re unaware, Kissmetrics is one of the undisputed kings of the digital marketing world, offering not only an array of technical solutions for advertising analytics but also conducting huge amounts of research. They regularly publish their findings, enabling other marketers and businesses of all kinds to peer inside what’s actually working in an era when the hype outweighs the helpful by a wide margin.

According to these gurus, more than 70% of the top 100 search results for any given search term contains a video—meaning if you don’t have video on your site for any specific make and model of car your potential customers are searching for, you’re hoping for a spot in the 30% of results most web users will ignore. You’re limiting your chances severely, in other words, unless you have a video for every vehicle in your inventory.

Furthermore, Kissmetrics found that video viewers are 64-85% more likely to make a purchase after watching a video than they were beforehand, with videos that deliver sought-after information converting more successfully than any other type of media, advertisement, or sales pitch.

It’s what we’ve been saying all along: video helps you attract online car buyers in the first place, and helps you convince those car buyers to make the purchase once you have them on your site. Video does most of the work for you; all you have to do is be ready to close and deliver the car when your customers call or show up.

Comprehensive Vehicle Videos are Cheaper Than You’d Think

It sounds great in principle, but when you look at the task of putting together a video for every single make and model on your lot you might be tempted to throw your hands up in despair.

Not so fast!

We have all the video you might need—one for every single make and model of car, truck, and SUV sold in the United States since 2008—and they can all be integrated into your site seamlessly and affordably. Contact us now to see how easy it can be.


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