Online marketing is, let’s face it, a confusing, convoluted cesspool. There are way too many “marketers” using businesses’ lack of knowledge and experience with the Internet to sell outdated, inefficient, and at times even harmful services, at prices that create profit margins so high even cable companies would blush. A lot…
Read MoreFor a little over a year now, according to J.D. Power, Millennials have been an ever-more-important segment of car buyers, overtaking their older Gen X counterparts by 2% in new car sales for the first time in July of 2014—a trend that has only continued. While Baby Boomers—born between 1946 and…
Read MoreIn Part 1 of this article, you learned how adding the right content to your dealership’s website can help boost your authority with search engines. That boosted authority translates to higher rankings in search engine results, which means more people shopping for cars online will find their way to your…
Read MoreSearch engines don’t sell cars. Anyone who tells you otherwise doesn’t understand sales, and probably doesn’t understand online marketing, either. Dealerships and sales professional sell cars, period. But while search engines are poor closers, they are one of the most efficient, effective, and essential lead generation and capturing tools around today.…
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