Private party used car sales are all the rage thanks to sites like Craigslist and the online classified sections of sites like CarGurus and AutoTrader, but you know as well as anybody that used car sales are still a profitable part of many dealership’s business—as long as those dealerships are taking the right approach.
You can either decide that the Internet has cut into margins on used cars, and that staying in the game means scraping by in a race to the bottom, or you can decide to embrace the twenty-first century and use online used car shopping to your advantage. If you’re ready for the second option, we’re here to help.
For newer used cars—the used cars that are more likely to be purchased off a lot and that carry higher margins—partnering with WheelsTV’s Dealer Video Showroom gives dealerships the ability to provide on-demand videos for car shoppers providing details on every make and model of cars sold since 2008. Make your selection easy to browse, and provide accurate and comprehensive information to everyone in the market for any used vehicle.
Best of all, you don’t have to invest the resources it typically takes to dig up the specs for all of your available used cars, trucks, and SUVs, and to create compelling, user-friendly online content around those specs. We’ve done all of the heavy lifting for you, and we’ve made integration with your existing site a breeze. Our videos are great on mobile, too, which is how a growing percentage of car buyers begin and end their search for a used vehicle. Rather than wandering the lot and being greeted by a sales team member who can provide the information they’re looking for, used car shoppers are finding it faster for themselves online—but someone still has to provide the info.
You can’t stop used car shoppers from going online to find, research, and negotiate for their next vehicle—that’s a trend that’s been obvious for years, and is unquestionably here to stay. You can compete with private party sales online by providing more comprehensive and more accurate information about your vehicles, and by making sure you have enough relevant, high-quality content about your cars to put you towards the top of search engine rankings.
Private sales for used vehicles aren’t up just because the power of the Internet made it easier to meet up and make a deal. They’re up because online deals are easier and dealerships haven’t been quick to step up to the plate and swing at the new opportunities the Internet has provided. Put a stop to that by going online yourself, publishing quality content about your used vehicle inventory, and putting yourself back in the used car game twenty-first century style.
For more information on how we can help, including a full demo of our video services, click here.