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Monthly: June 2015

Autotrader Says Dealerships Need to Boost Customer Education

Posted byCollin Davison29 06 2015. 0 Comments

After conducting a multi-phase survey involving thousands of United States’ car buyers, Autotrader has released it’s Car Buyer of the Future report, and it contains some promising news for auto dealerships willing to rise to the challenges of the twenty-first century. Autotrader‘s president, Jared Rowe, sums up the study’s findings thusly: While…

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Give Your Dealership’s Customers On Demand Car Stats

Posted byCollin Davison22 06 2015. 0 Comments

Despite all the hype about how the Internet has wrought major changes for car dealerships and the world of auto sales, one major change has stirred up relatively little excitement: people shopping for cars can get more stats and more information about any model of car they’re interested in. While…

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Take Your Used Car Sales High Tech

Posted byCollin Davison15 06 2015. 0 Comments

Private party used car sales are all the rage thanks to sites like Craigslist and the online classified sections of sites like CarGurus and AutoTrader, but you know as well as anybody that used car sales are still a profitable part of many dealership’s business—as long as those dealerships are taking…

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How Video Can Help You Capture Mobile Car Shoppers

Posted byCollin Davison08 06 2015. 0 Comments

Whether or not you pay attention to the latest tech trends, you probably know that mobile is a pretty big deal. Not only did Google just roll out an update to their search algorithm that gives mobile-friendly sites and content a major boost in search engine rankings (while dropping everything…

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Is Your Auto Dealership Taking Advantage of Social Media Shoppers?

Posted byCollin Davison01 06 2015. 0 Comments

The research is in, and if your auto dealership doesn’t have a strong social media presence you’re missing out on some major sales opportunities. It isn’t enough to just set up a Facebook page and have your junior sales associate hammer out a few Tweets a day, either—you’ve got to…

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